Creating a logo for security companies is a challenge for many logo artists out there. You have to send the message of dependability in an aesthetically pleasing way, which can be a difficult task to accomplish.
You need to relay this message to your customers that you are a reliable firm that you will be able to come up with a plan in the time of crisis. Your security logo must portray that. Blue is one of those colors that exude an air of reliability and dependability.
Darker the blue, more dependable it becomes. Apart from blue, white is a resilient color as well. We work out something that includes these colors to send the right message to your target demography. The color that you wouldn’t want to use are the shades of red. Red represents danger, so you would want to steer clear of it.
If you are an existing company and want to maximize on your brand potential, you can go for re-doing your old logo. In this case it is advisable to change only one element of design in your logo so that your loyal customer base can still relate to your logo and remember your brand. Also, hire a designer from LogoSkill to make your logo instead of doing it yourself on an automated logo creator to get a competitive logo.
Let’s take a look at what famous security companies are doing when it comes to logos.
This Denver based security firm has stylized brand initials written in black, bold font on a white background with complete brand name in the sub. A white eagle and a yellow and black flag are used when it comes to the imagery. This logo exudes the aura of mystery and reliability. Security logos need to appear highly stable in their design elements. Funky colors and a lot of imagery may cause a potential client to think that you are not serious enough.
Located in Louisiana, this security company offers premium security services. Because their employees are sourced from military and law enforcement sector, it only makes sense for them to have a silver police badge shaped logo with brand name written in dull gold and black upon it. Although we won’t put it under the list of ‘best logos ever made’, this logo reminds the clients of national police service. This is a smart move since everyone relates and expects their safety and security from the police. This automatically makes them arrive on a decision that since the logo looks like a police badge, and the employees are all wearing black uniform, we need to trust this security company.
This company provides secure logistics, cash management, and security services to their client base. Their logo is by far the most balanced in this list. They have a blue brand name written against white background. The imagery is highly minimalistic with few straight lines, more like a barcode on most products these days. Blue is a reliable color. It is only natural to choose this firm over the others based on logo because of how stable and dependable Brink’s logo looks.
Founded by Edward Calahan, this American security service offers residential and commercial electronic security, alarm monitoring and fire protection. Their logo white company name written on a blue back drop. Blue is amongst the universal favorite color of logo creators and business owners. This is because it exudes an aura of dependability and reliability. Among blue red and yellow, more people are inclined to choose blue than the other two colors. A security company’s prime job is to protect its clients, and blue is an excellent choice for a logo background for such a company. The white in this logo accentuates the blue and makes it even more prominent.